Level Playing Field
I've been on a search for Seth Godin's book, Tribes. I went to the Green Hills library twice, the Edmondson Pike branch and the downtown branch, but Tribes was not at any of those locations. I found it yesterday at McKay's. McKay's is a used bookstore that literally has everything. I should have just gone to McKay's in the first place because at some point I'm going to own all of Seth Godin's books. My friend and advocate Sam Davidson opened my mind to the work of Seth Godin, and I haven't been the same since.
The one thing that stands out in my mind right now is something I read yesterday in Tribes. The context was the number of customers we have. Godin was basically saying that the internet has leveled the playing field for every business size. Instead of being worried that I don't have a tribe of 5 million I should be thankful and focus on the 5,000 that are currently buying from me.
Interruption marketing contacts 5 million, but permission marketing gives your service to the 5,000 that actually buy from you an excellent quality.
Thank you Seth Godin for being a sane voice in the ocean of business semantics. We need your voice.